![]() Revenue per Visitor: Revenue per Visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.You don’t want to increase your AOV only to find your overall conversion rates are tanking! Conversion Rate: The conversion rate is defined by the number of conversions divided by the total number of visitors. ![]() Just focusing on increasing your average order value can be a great way to increase your gross profit but make sure you’re also keeping tabs on a couple other important metrics: Keep these other e-commerce key metrics in mind For example, to increase the AOV of your high frequency shoppers, you can enroll them in loyalty programs. big spenders and low vs high frequency shoppers depending on purchase history. Return policy: "Feel free to send them back if you're not satisfied"Ī great way to implement these strategies is to segment out your customer base into multiple groups such as small vs. ![]() Donations: (to a non profit for minimum purchase).Coupons: “Spend $50 and get $5 off your next purchase!”. ![]()
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